Back in August, Ford filed a lawsuit against GM for the trademark given to General Motors for the word Cruise. The trouble began when Ford announced that it would call the driver’s help software Bluecruise. GM already has a driver’s help system on a market called Supercruise and feels that it has legal rights to the exclusive use of shipping terms.
At that time, Ford showed that the word Cruise was used with driver assistance systems, including cruise ship control, for decades. GM and Ford have now agreed to complete the legal battle on behalf of Bluecruise. The two car makers submit a notification in court on Friday, notify the court that they are in the process of completing all claims and cons in this matter.
The judge had agreed to dismiss the lawsuit in the condition that the car maker completed the completion within 60 days. At this time, there is no detail about the proposed settlement has been revealed. However, a Ford spokesman said that the blue oval would continue to use Bluecruise’s name.
The only GM statement said that and Ford had resolved this case and linked the process. It is said to have no further comments. The settlement announcement came after GM said in July that while Ford had a discussion about this problem, it was resolved. Completion outside the court is not surprising.
Many feel that Ford is right in stating that GM should not be given a trademark of all the words of roaming. Tell GM to lose this case and have a trademark, it can hurt its marketing campaign that has been going on for years. Presumably, settlement only allows GM and Ford to each use their PESRU name and continue operations as usual.