he smartphone market has been a little flux in the past half a year. In addition to Covid-19 pandemic, the exodus of Huawei from the top five world vendors has caused a massive shift in sequence. This industry is now facing other major disorders that can take place well to 2022, but, at least based on a single number of market analysts, Apple has been able to take advantage of the situation and regain its place as the second largest smartphone maker in the world.
The global smartphone market fell 6% in the third quarter of 2021 compared to the same period last year. It might not come as much as surprises given the events of the last 12 months. The request for smartphones has finally slowed now, even when a demand for PC continues to increase, even if it’s slower.
And then there is a problem supplying enough smartphones to the market. According to Canalys, “Chipset Famine” has arrived, forcing semiconductor producers and telephone makers to scramble to minimize losses and increased costs. Foundries even raised prices to prevent excessive practice chips only to get priority on the production line. Meanwhile, smartphone vendors also make last minute adjustments to their order quantity and even their device specifications, add to chaos.
Even though apart from all that, Apple was a clear winner in the last three months which ended September 202. While the growth of 12% to 15% looks small, it is enough to encourage Xiaomi back to third place after looking at the third position after seeing growth for 14% of the market pie share. Samsung also remained at 23% growth in the year-to-year, while both Vivo and Oppo little by little by 1%.
Unfortunately, market analysis companies do not have words that encourage the smartphone industry, predict the deficiencies that will last up to 2022. Inventory uncertainty and demand even cause manufacturers, vendors, and retail tract to look at the upcoming sales holidays with nerves than anticipation The vibrant ones they usually have every year.