Do lifestyle brands require influencers to market their products? Or, people need influencers for inspiration? No matter what, lifestyle influencers are growing at a rapid pace. They are contributing to the lifestyle sector with their efforts. They are posting content, making available the candid moments of their life. With their style, they are attracting the audience. They are sharing tips, ideas and inspiring the world. This practice adds much more to the lifestyle sector and promotes the brands at the end of the day.
And, when they become a natural fit for a brand, they don’t even realize, and the brands are unaware too. But, what about the startup brands willing to enter the BIG industry. Here come the lifestyle influencers as they play an integral role in fulfilling the gap between the customer and the startup by influencer marketing. This is also a truth these influencers are dominating the digital arena. They are often looked at as celebrities. Influencers are the people who can make a buyer’s purchase decision influenced by their strong opinion.
There are various ways of picking the most suitable influencer, but brands need to understand how a lifestyle influencer will make a difference. So, here are some of the reasons to choose influencers to promote a lifestyle brand.
- A better understanding of customers
Influencers don’t just contribute to increasing your sales. They give you a clear picture of who your audience is, their likings and dislikings and how you can serve them.
- The undiscovered audience for targeting
Influencers spread the word to almost everyone, and they hold the power to make a product go viral and in the shopping cart of every shopper. It is just a proper implementation, and the right influencer is required.
- Generate a need for a product
In the social media world, everything seems to be picture perfect. They help you generate a want for your perfect by posting a picture and seeing the wonders. They are the individuals on the Earth who hold the skills of making a product look perfect and urge their followers to shop for it.
- Make your brand approachable
The influencers give you plenty of chances to make your brand approachable by sharing a 30-second video or long video reviewing your products. They guide the followers on how the brand is reachable and buy a product.
- Stand apart in the competitive industry
The influencers guide you on a journey of success, making you highly competitive. Influencer marketing helps you build your own social media following. That following is not just a fan base of your brand but also the potential buyers who will contribute to your brand success.
- Creativity and Imagination
The lifestyle influencers are highly creative and know how to showcase a brand as they are already successful in showcasing themselves as a brand in front of the world. The way they share the content with their followers makes them market the products highly captivatingly.
These were the 6 reasons why lifestyle influencers should be on the top of the list when curating a marketing strategy.
Now, let’s see how some famous lifestyle brands promote their brand.
- Marks and Spencer – They are already active on Instagram displaying their products. At almost regular intervals, they collaborate with various influencers. They post the products and the prices to give their customers as much information as possible. They try various ways to boost engagement. So, they often reach out to influencers.
- Happenstance – This brand is a footwear brand. To spread their word, they too choose influencer marketing by collaborating with mega influencers. The agenda they were actively promoting was the comfort and the style in a single pair of their sandals. They kept in mind the influencer and not the frequency of the posts. Hence, they were able to gain a good number of Instagram followers.
- Daniel Wellington – This is a famous brand selling luxury watches. Their foremost strategy for promoting their new or existing products have always been influencer marketing. The brand tries various strategies to reach out in the best possible way.
Summing it up!
Lifestyle influencers are a viable choice for promoting a brand. The engaged audience at a massive level is somewhat something a brand should never miss. They make everything possible for a lifestyle brand success. So, choose wisely and make an intelligent decision by opting for influencer marketing for your brand.